Scandinavian minimalist style for men

White, cream, oat, sand, grey and navy make up most of the look, with two or three of them in each outfit. Denim counts as a neutral here, especially in a mid or washed blue.

Wool, alpaca, cashmere, cotton canvas and suede carry a plain outfit, because texture does what pattern would otherwise do. A wool-blend cardigan over a white T-shirt looks finished without any decoration.

A heavier white T-shirt and sturdy trousers are the backbone of the style. Thick cotton holds its shape and doesn't cling, which is what makes a simple outfit look intentional rather than unfinished.

Leather or suede court sneakers in white, cream or a muted colour fit the style. Avoid busy soles and large logos.

One stripe, one colour or one textured piece keeps a minimal outfit from going flat. A striped top, tortoiseshell sunglasses or a red shoe is enough; two accents start to compete.

A watch, a belt and perhaps a single bracelet. Silver and steel suit the cool palette; mixing metals works when it is deliberate.