About us
About Moidello
A platform for discovering, sharing and being inspired by outfits — where style is easy to find and even easier to buy.
Why we exist
Style should be findable
You see an outfit you love on Instagram. The cardigan is perfect. But what brand is it? Where do you buy it? You keep scrolling. The outfit is gone.
That's what we wanted to change.
On Moidello every piece is tagged and linked to where you can buy it. No guessing. No scroll frustration. Just style — and the way to it.
How it works
Four steps, no guesswork
Discover
Browse outfits and filter by style, category or season.
Save
Bookmark whole outfits or single pieces. Build your own library of inspiration.
Buy
Click straight through to the store. We link — you shop where you want.
Follow
Follow the profiles whose style matches yours and get their new outfits in your feed.
Made in Stockholm
Small team, short decisions
Moidello is built in Sweden with a love of fashion, design and simple tools that actually work. We're a small team that moves fast and is glad to hear what you think.
Have ideas, feedback or want to partner with us?
hello@moidello.com