Guides
Style guides
Practical guides to styles, garments and seasonal outfits.
Scandinavian minimalism — a guide to the style
Scandinavian minimalism is one of the most distinct Nordic styles and rests on neutral colour palettes, clean silhouettes and pieces of high material quality. It prioritises fit and durability over trends, and works at any age.
Read the guide →Build a core wardrobe — a capsule wardrobe
A core wardrobe, or capsule wardrobe, is a wardrobe where every piece combines with every other. For a Nordic climate you need layers for four seasons. Count on 30–40 pieces excluding underwear and sportswear.
Read the guide →Smart casual for work — how to style it
Smart casual is the most common dress code for modern office environments. It sits between formal and relaxed and requires you to understand what signals respect without being stiff.
Read the guide →An autumn wardrobe for a Nordic climate
A Nordic autumn means above freezing during the day and near zero in the evening, rain several times a week, and strong variation between August and November. The wardrobe has to handle all of that on the same day.
Read the guide →How to style baggy jeans
Baggy jeans have gone from statement to mainstream. The style needs more balancing than skinny jeans did — when the bottom is voluminous, the rest of the outfit has to compensate.
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